Italian Design & Fashion Brands Management
Specialization Prep Course valid for the admission to the Year 2 of The 3/year Bachelor Degree Program in Fashion & Design ( Class L-3) by eCampus University
This course is to prepare designers, creative people, managers and entrepreneurs who want to understand the critical success factors of the fields of excellence of the Made in Italy brand, such as Fashion, Design, Luxury with specific applications to clothing, accessories, furniture, yatch and hotel industry.
It requires 3 modules of 40h each, 20 of classrooms and 20h of lab applications for a total of 120h. Upon successful completion of all requirements, students will receive a certificate of attendance worth 30 ECTS credits toward the admission to the second year of the three-year degree course in Fashion & Design ( Class L-3) by eCampus University.
Following the assessment of their professional background, candidates can also receive 12 credits granted for merit and professional qualifications, thus achieving a total of 42 CFU toward the admission to the year 2 of the above Degree Programs.
Credits will be awarded after the successful completion of all requirements and exams of the 12/week Program in Italian Design & Fashion Brands Management.
From the second year onwards students will receive a userid to access the materials, programs and video lessons of the remaining courses, to be completed online with eCampus University, Telematic University legally recognized by the Italian Ministry of Education MIUR with decree law dated January 30 2006.
UNIVERSITY WHERE TO CONTINUE YOUR UNDERGRADUATE STUDIES IN LITERATURE, ART, MUSIC AND ENTERTAINMENT AFTER 12 WEEK SPEC PROGRAM
CAMPUS WHERE TO ATTEND THE 12 WEEK SPEC PROGRAM IN MARKETING FOR ART AND CULTURE IN ENGLISH
CAMPUS WHERE TO ATTEND THE 12 WEEK SPEC PROGRAM IN MARKETING FOR ART AND CULTURE IN ENGLISH
ROME, LA SPEZIA
MAX DURATION OF THE FACE TO FACE PROGRAM
MAX DURATION OF THE FACE TO FACE PROGRAM
(available face to face with min 15 students)
12 WEEKS
DATES OF FACE TO FACE COURSES
(min 15 students)
TERM 1 - FASHION AND LUXURY MANAGEMENT
Module 1: FASHION AND LUXURY MANAGEMENT
– Business Administration for Fashion and Design
– Italian Districts
– Funds of Intellectual Property Law
TERM 2 - Design Thinking and Innovation
Module 2: DESIGN THINKING AND INNOVATION
– From the idea to the product
– Project Management
– Innovation and 4.0 trends
– Workshops with prominent designers and fash/Luxury entrepreneurs
TERM 3 - Branding and Marketing Strategies
Module 3: BRANDING AND MARKETING STRATEGIES
– Integrated Marketing Communication
– Branding and storytelling
– Web Marketing
– Event Management
Enrollment Fee for the 12 weeks Program: € 500
To be paid when you send the Application Form
Enrollment Fee for the 12 weeks Program: € 2000
Includes courses, materials and exams of the 12 week Specialization Program. Excludes textbooks if expressely required by professors
Upon successful completion of this Mini/Master Program, those who want to use 30 credits to enroll into the second year of the Bachelor Program in Fashion and Design by eCampus University, will pay € 500 of enrollment fee + € 2500 of Tuition Fee for the second year, and equivalent amount for the third year.